
The first to take advantage of Apple's web apps for e-tail is AOL Shopping. Their web app has the same functionality as their website - allows the user to search information about the products, read product details, get links to where the items are selling online, and get phone numbers, addresses, and directions to stores - all on your iPhone.
AOL Shopping uses their massive search engine to find the best prices on products offered from multiple retail outlets, such as Amazon, Barnes & Noble, and Target. Enter your zip code to calculate shipping and tax. You can see available stock and purchase with the touch of a button. So imagine this: You go to a store to find that they are sold out of your product. Instead of calling stores and waiting for someone to check stock, you can bust out your handy iPhone and see for yourself. Not to mention, you can compare prices from a slew of retailers. Genius!
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