
Now I know what you're thinking, "What is so convenient about that when I need it now?" Here's the catch...what if the local store doesn't have what you need? Then where do you go? Another store. So then you repeat that process until you give up - due to multiple trips - and eventually buy something similar, to be ultimately disappointed. The benefit online is that special varieties of products or regional favorites can be easily found with a few clicks rather than unnecessarily running around town.
In addition, value is a concern. "What is economical about shipping a jar of my favorite salsa?" Amazon Grocery might have your salsa in a multiple pack - or even a case - which helps them keep their per-unit costs competitive.
There are also questions with shipping. Not every item will make sense for an online purchase. For heavy or bulky items, you'll be safer sticking to your store since those may cost more than their weight/size to ship. Also, you won't want items not worth waiting for. Some items don't ship immediately - most within a few days. Although, your items could qualify for free shipping. At least you won't have to worry about sales tax.
The most intriguing feature of Amazon Grocery is their interactive shopping list, making it easier to locate and track routine buys. As with all Amazon products, there are reviews, ratings, and suggestions which you can take advantage of while adding items to your cart.
All in all, shopping for grocery items online is nice, but may only be convenient for particular items. It doesn't seem to eliminate the need for a trip to the store, unless you are searching for one item in particular.

Will other grocers follow suit? Time will tell.
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