Text to Purchase - Buy It?

In light of the hysteria surrounding CyberMonday I thought I'd share a new purchasing tactic that is being used by Amazon this holiday season - using text messaging to buy products from your mobile phone.

TextBuyIt was first implemented by Amazon in April 2008. As consumers are dealing with an economic crisis, this method allows them to do their comparative shopping while in store. Unlike surfing the web at home where you only find deals at online stores, you can actually text the product as you see it on sale in the store. You can search on any keyword (e.g. item name, author, artist, etc.) or ISBN/UPC code. This applies to any item that you'd typically search for on Amazon. Google's new phone, G1 allows you to scan a UPC which you can send to Amazon and they'll find the product for you.


Save a bit this holiday season with free shipping and no sales tax while doing your in-store shopping. Sure Amazon may not have the best deal on every item but then you'd be wasting your time. Cool stuff.