Wednesday, September 17, 2008

Social Shopping

We all know that testimonials and reviews on products influence shoppers' decisions and purchasing behavior online. What if we throw in a viral community of shoppers that share their experiences and make suggestions like social networks? Introducing Social Shopping, a unique experience that combines social networking and e-commerce.

Shopping is becoming more experiential and a few sites are reminding us how their users best communicate with each other - by sharing. Online social shopping sites aim to give shoppers a similarly interactive, personal and communal experience. "It's like going shopping with a friend versus going alone," Chris Kensler, editorial director for social shopping site Stylehive. "You get to bounce ideas off of each other and get new ideas. It's the kind of discovery that comes from shopping in a group that makes the site work."

Here's a run-down of the top social shopping networks:

Kaboodle is a social shopping community where people discover, recommend and share products. Kaboodle's tools allow people to organize their shopping through lists, discover new styles, get discounts on popular products and find best prices. Community members create and join groups, share advice, feedback and product suggestions and personalize their profiles with polls and other widgets. Kaboodle was launched in 2006 and has 550,000 registered users and over 7 million monthly visitors.

Part social-networking club, part pop-culture lab , Stylehive.com is one big ensemble cast of trendsetters creating, discovering and buying the next big thing! A hip hybrid that connects online style addicts with one another, as well as to their favorite fashion, home goods, and other fun stuff, Stylehive.com has become the go-to address for all things fresh, hip, and now.

Founded in 2006, ThisNext is a social shopping network where people interact with community-validated taste makers and influencers to discover recommended products.
Reaching millions of visitors each month, ThisNext has become the place to find and experience the best, most unique products on the Web. ThisNext is funded by Anthem Venture Partners and Clearstone Ventures Partners and is redefining online commerce as a genuine social shopping experience.

Check em out. They may be talking about your products already!